Our Story
Hi. I’m Leif!
My wife Kristen and I met in the news industry. I was a photographer and she was a reporter. We loved working with each other, and being able to tell amazing story's with our work. We planned our own wedding in 2010 and shortly after we transitioned from telling news stories to love stories, and we couldn’t be happier.
We are a wedding and lifestyle photography and videography team based in Rochester, NY. With over 15 years of experience telling stories in the wedding and news industry, we have a unique style and ability to capture your most important moments through images in a natural, and authentic way. Our passion is to capture all of the emotions and energy on your biggest day so that you can re-live it for decades to come.
Meet The Team
Leif
Lead Photographer/Videographer
Kristen and I love our kids Harper and Henrik, and cherish our family moments together. I love being a Dad and getting to experience life through my kids eye's.
When I’m not behind the camera, I love hiking with Kristen and exploring new places and trails. We have a goal of visiting as many National Parks as possible.
Soccer has been a big part of my life. I played in college and still compete in a men’s league today and also coach my kid’s soccer teams.
In our downtime, we love watching movies and TV shows and are always on the hunt for our next favorite. If you have a great recommendation, send it our way!
Kristen
Assistant Photographer
Staying active is a big part of who I am. I love working out and was a competitive swimmer in college. I also have a deep passion for thrifting and giving pre-owned clothes a second life. I can’t pass a thrift store without stopping in. I take pride in finding the best fashion steals for a fraction of the cost.
When I'm not behind the camera, I work full-time as the Associate Vice President of Admissions at Roberts Wesleyan University, helping students influence the trajectory of their lives.
Whether I’m photographing a wedding, mentoring students, or hunting for my next thrifted treasure, I pour my heart into everything I do.
Kenny
Videographer
I love connecting with new people, and listening to their stories. When I’m not capturing stunning visuals, you can find me on the basketball court or exploring the world of cars. Whether I’m perfecting my jump shot or getting my hands dirty under the hood, I love the challenge and creativity both passions bring. My creativity and eye for detail bring energy and authenticity to every project I take on, making each story I tell truly unforgettable.
"Roc Focus was amazing to work with and we couldn’t have asked for a better team to capture our wedding."
"They made sure to capture everything we wanted and asked if we had any special requests. We couldn’t have been more excited to see how everything would turn out. Our video was incredible and the photos were amazing. I would definitely recommend Leif and Kristen to anyone who is looking for quality and professionalism.
Alex G.
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